Market Intelligence Group - know thy customer

Resources

CATI
  Dedicated mobile circle telephone lines (always-on-roam)
  B2C and B2C interviewing
  Recruitment for focus groups, central location tests and depths
  Highly trained and experienced
  Fully supervised and quality controlled monitoring and back-checking
  Economical
  Fast turnaround

Interpretative Analysis
  Dedicated, in-house analysis resources
  Bivariate and multivariate statistical analyses
  Output data available in all major industry standard formats and packages
  Elementary statistical procedures like test of significance, Finisher's Test, Cramer Test, Correlation, Regression, etc
Advanced statistical procedures like PCA,Factor analysis, Cluster analysis, Correspondence analysis, etc

 

Free resources

Article- What is the importance of Data Analysis?

Article- Why Employee Satisfaction Survey?

Download e-books

Glossary