Introduction to Market Segmentation Market segmentation is a crucial strategy for businesses aiming to improve their marketing efforts and connect more effectively with their target audience. At its core, market segmentation involves dividing a broad consumer or business market into sub-groups based on shared characteristics. This allows companies to tailor their products, services, and marketing […]
Read More2025 Market Research Landscape: Challenges and AI Solutions Introduction to the 2025 Market Research Landscape The market research landscape in 2025 has undergone significant transformation. Traditional methods have evolved, driven by the rapid adoption of technology. AI in market research has emerged as a key player. Tools powered by artificial intelligence enable organizations to gather […]
Read MoreUnlocking Insights with Conjoint Analysis: A Guide to What, How and When Definition of Conjoint Analysis Conjoint analysis is a statistical technique used to understand how consumers value different features of a product or service. It helps in determining the optimal combination of attributes that leads to the highest customer satisfaction. By presenting consumers with […]
Read MoreUnlocking Success: What is Branding in Marketing Through the Lens of Aspirational Branding Understanding Branding in Marketing Definition of Branding in Marketing Branding in marketing refers to the process of creating a unique identity for a product or service. This identity is formed through various elements, including logos, colors, design, and messaging. Effective branding distinguishes […]
Read More
Market Intelligence Group is a top provider in survey research and analysis. MIG was founded in 1992 and has offered bouquet services in marketing research, data analytics, mystery shopping, and competitive intelligence.