Introduction to Market Segmentation Market segmentation is a crucial strategy for businesses aiming to improve their marketing efforts and connect more effectively with their target audience. At its core, market segmentation involves dividing a broad consumer or business market into sub-groups based on shared characteristics. This allows companies to tailor their products, services, and marketing […]
Read More2025 Market Research Landscape: Challenges and AI Solutions Introduction to the 2025 Market Research Landscape The market research landscape in 2025 has undergone significant transformation. Traditional methods have evolved, driven by the rapid adoption of technology. AI in market research has emerged as a key player. Tools powered by artificial intelligence enable organizations to gather […]
Read MoreWe have enough of wars, negativity, hatred… Let’s spread hope, positivity, enthusiasm… Preface Well, we are just a day away from entering into a new year. One more year went just like that. While AI is the topic talked about the most. It was mechanization first followed by computers. Then came ICE age – information, […]
Read MoreSentiment Analysis in Market Research: Unlocking the Voice of the Customer Introduction to Sentiment Analysis Definition of Sentiment Analysis Sentiment analysis is a powerful text research technique. It uses statistics, natural language processing (NLP), and machine learning. This method identifies subjective information in various texts. This includes emotions, judgments, and opinions about products or […]
Read MoreUnlocking Insights with Conjoint Analysis: A Guide to What, How and When Definition of Conjoint Analysis Conjoint analysis is a statistical technique used to understand how consumers value different features of a product or service. It helps in determining the optimal combination of attributes that leads to the highest customer satisfaction. By presenting consumers with […]
Read MoreUnlocking Success: What is Branding in Marketing Through the Lens of Aspirational Branding Understanding Branding in Marketing Definition of Branding in Marketing Branding in marketing refers to the process of creating a unique identity for a product or service. This identity is formed through various elements, including logos, colors, design, and messaging. Effective branding distinguishes […]
Read MoreUnderstanding Modern Brand Warfare: How Brands Compete for Loyalty in the Digital Age Introduction to Brand Warfare In today’s digital landscape, brand warfare refers to the strategic competition among brands to win over consumer attention and loyalty. This battle takes place across a variety of platforms, including social media, e-commerce, and traditional media. Each brand […]
Read MoreFrom Crisis to Consumer Choices: Understanding Post-COVID-19 Consumer Behavior Trends Introduction And how consumer behavior was shaped by COVID! The COVID-19 pandemic has shaped our lives in many unimaginable ways. Very often, I ponder over its after effects on the world’s economy and social behaviors. The world was put into lockdown and lived under measures […]
Read MoreEnhancing Accuracy: The Intersection of AI and Market Research in Data Analysis Definition of AI and Its Relevance to Market Research I define AI as the capability of a machine to imitate intelligent human behavior. In recent years, AI has transformed various industries, including market research. The integration of AI into market research has […]
Read MoreThe Battle of Data Types: Primary vs. Secondary Data Introduction to Data Types When embarking on research, I often find myself navigating the two main types of data: primary and secondary data. Primary data is information collected directly from the source for a specific purpose. This can involve surveys, interviews, or experiments, where I gather […]
Read More
Market Intelligence Group is a top provider in survey research and analysis. MIG was founded in 1992 and has offered bouquet services in marketing research, data analytics, mystery shopping, and competitive intelligence.