We have enough of wars, negativity, hatred… Let’s spread hope, positivity, enthusiasm… Preface Well, we are just a day away from entering into a new year. One more year went just like that. While AI is the topic talked about the most. It was mechanization first followed by computers. Then came ICE age – information, […]
Read MoreSentiment Analysis in Market Research: Unlocking the Voice of the Customer Introduction to Sentiment Analysis Definition of Sentiment Analysis Sentiment analysis is a powerful text research technique. It uses statistics, natural language processing (NLP), and machine learning. This method identifies subjective information in various texts. This includes emotions, judgments, and opinions about products or […]
Read MoreFrom Crisis to Consumer Choices: Understanding Post-COVID-19 Consumer Behavior Trends Introduction And how consumer behavior was shaped by COVID! The COVID-19 pandemic has shaped our lives in many unimaginable ways. Very often, I ponder over its after effects on the world’s economy and social behaviors. The world was put into lockdown and lived under measures […]
Read MoreEnhancing Accuracy: The Intersection of AI and Market Research in Data Analysis Definition of AI and Its Relevance to Market Research I define AI as the capability of a machine to imitate intelligent human behavior. In recent years, AI has transformed various industries, including market research. The integration of AI into market research has […]
Read MoreThe Battle of Data Types: Primary vs. Secondary Data Introduction to Data Types When embarking on research, I often find myself navigating the two main types of data: primary and secondary data. Primary data is information collected directly from the source for a specific purpose. This can involve surveys, interviews, or experiments, where I gather […]
Read MoreIs Market Research dead – well, far from over. Understanding the Market Research Life Cycle: A Historical Perspective Ah, the market research life cycle—a saga that rivals even the most dramatic soap operas! Just think about it: from ancient cave drawings to today’s online surveys, the quest for consumer insights has never been dull. Who […]
Read MoreAttention data enthusiasts, statisticians, and business professionals! Have you ever wondered how correlation analysis drives practical decisions across industries? Let’s delve into its real-world applications that are transforming businesses! **Understanding Customer Behavior** Correlations help companies understand relationships between customer activities. For example, by analyzing purchase data, we can find correlations between different products to inform […]
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