Service Details

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Who is your customer? How much do they spend? How many times do they go out shopping? Who is the final decision maker on the brand? These are some of the seemingly simple but quite complicated issues that are handled by the MIG team. Our value-added insights help our clients

To assess the ever-changing needs of the customers (buyer, influencer, decision maker, financer, and initiator)

To assess customer satisfaction – the prominent people who are dissatisfied or satisfied

To assess the levels of brand loyalty.

To identify strengths, weaknesses, and threats

Concept testing

Markets are witnesses to a higher number of product failures than those that were successful. Concept testing is a research exercise that tries to reduce the probability of a potential loss. We take pride in advising our clients on a ‘no go’ decision if the concept tests say so.

The output from the concept tests carried by us will throw light on-


A separate panel of consultants at MIF undertake the ESS – employee satisfaction surveys. These consultants possess rich experience in the field of HR and have successfully showcased their expertise on various types of employee surveys. The ESS range of research handles the following –





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