Markets are witnesses to a higher number of product failures than those that were successful. Concept testing is a research exercise that tries to reduce the probability of a potential loss. We take pride in advising our clients on a ‘no go’ decision if the concept tests say so.

The output from the concept tests carried by us will throw light on

  • Key success (or failure) drivers
  • Fine-tuning new product features
  • Expected value delivery as perceived by the potential customers
  • Market size optimization