Who is your customer? How much do they spend? How many times do they go out shopping? Who is the final decision maker on the brand? These are some of the seemingly simple but quite complicated issues that are handled by the MIG team. Our value-added insights help our clients

• To assess the ever-changing needs of the customers (buyer, influencer, decision maker, financer, and initiator)
• To assess customer satisfaction – the prominent people who are dissatisfied or satisfied
• To identify strengths, weaknesses, and threats
• To assess the levels of brand loyalty.