Who is your customer? How much do they spend? How many times do they go out shopping? Who is the final decision maker on the brand? These are some of the seemingly simple but quite complicated issues that are handled by the MIG team. Our value-added insights help our clients To assess the ever-changing needs […]

Markets are witnesses to a higher number of product failures than those that were successful. Concept testing is a research exercise that tries to reduce the probability of a potential loss. We take pride in advising our clients on a ‘no go’ decision if the concept tests say so. The output from the concept tests […]

A separate panel of consultants at MIF undertake the ESS – employee satisfaction surveys. These consultants possess rich experience in the field of HR and have successfully showcased their expertise on various types of employee surveys. The ESS range of research handles the following – Satisfaction Attitude Testing Profiling